Audience Research

We carried out our audience research on people who were already familiar with the song, including three members of the band, we asked the following questions:

1. What images do you associate with the Indie Genre?
2. What sort of style should the video be? e.g. Performance, Conceptual or Narrative.
3. Which of these best fits the video? Funny, Serious, A mixture of the two or Other (please state). Give reasons
4. Listen to the track, what images do you think of? Do you have any ideas that could be put in the video? If so please state with reasons.

We had the following results

1. From the research most people associated instruments and band members in a music video for the Indie genre. Other things that were suggested were Coats and Trilbys and shots from live performances
2. Most people said the video should be Conceptual with some Narrative and Performance parts.
3. Alot also said that it should be a mix between funny and serious. which we are probably going to interpret as the serious part being shown in performance parts and funny parts within the narrative part.
4. Most people suggested the location of The Shambles in Sevenoaks as it is what the song is named after. One person suggested it be filmed in black and white, and another suggestion was of young people doing what young people do.