How Do Audiences Consume Music Channels?

Audiences decide upon the genre that they are most interested in. On TV there are now enough genre channels to appeal the vast audience to be able to watch the channel and genre of choice. Audiences are either focused or ambient. If they are a focused audience it means that they have a made a decision to sit down and watch and consume the text this is primary consumption, they become loyal to a particular channel. If the audience is ambient then it means that they have not chosen a text and it is on in the background they are not paying full attention to the text and have not made a decision to watch it this is secondary consumption. Ambient viewing is non-stop music and often matches the mood that someone is in and it fits into a busy schedule. Focused viewing is often for example people’s favourite artists, concerts, old videos, fashions. Ambient viewing is often for example like the TV is a radio, multi-media sharing, and video hunting. Focused viewing often occurs for example with mates, at work, cheesy favourites and ‘our’ favourites.